Our Story

Like the beginnings of many companies, our founder A.W.Pickel had a vision of what a mortgage experience should be like. Prior to founding his company in 1992, he noticed that mortgage companies were not treating people the way they should be treated. He was raised in the mid-west where your word was your word, and respect for the other person is a way of life. This is why he created LeaderOne Financial, to give you the type of mortgage experience that makes buying or refinancing a home less stressful and much easier.


Our World Class Service Means:

  • We treat you fairly, honestly and with respect
  • We offer you a wide selection of competitive and fairly priced mortgage options
  • We inform you of all of the costs of getting a mortgage, upfront and with no surprises
  • We return your calls and answer your emails promptly and with courtesy
  • We verbally confirm your loan terms and rates and provide a written commitment to you within 24 hours
  • We don't make promises we can't keep and we keep the promises we make

Our Mission and commitment to you is dedicated to facilitating the dream of homeownership by providing you with World Class Service. Whether you are a first-time homebuyer or a seasoned real estate investor, our staff knows what it is like to be in your shoes and we strive hard to never forget that feeling. We earn your trust by communicating to you the information you want, when you want it, and offering you the right mortgage product for your personal financial situation at a competitive and fair price. We do this through our highly experienced and constantly trained staff that uses the latest technologies to ensure a great mortgage experience for you.

This is why we have experienced explosive growth over the last 3 years and were ranked 149th overall and 12th for financial services in the INC 500 list for 2011. We also achieved the Top 25 Tech Savvy Lender award for 2011, so you can trust that we keep our systems timely and up-to-date.

Call LeaderOne Direct: 800-270-3416

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